Clean & Green Skin & Body Care products with fewer and more “natural” ingredients trend upward…
According to the Household & Commercial
Products Association (HCPA), almost 866.6
million personal care aerosol products were
filled in the U.S. in 2018.
In an unexpected shift in 2018, mass beauty
and personal care experienced its strongest current value
growth in a decade, according to market research firm Euromonitor
International. Led by growth in mass skin care, mass
beauty and personal care saw rising demand for more natural
products at affordable prices.
In the second quarter of 2019, sales of U.S. prestige beauty
products were $4.3 billion, a 2% increase over Q2 2018,
according to market research firm The NPD Group’s latest
data.
Market research firm Kline & Co. noted in its Personal
Care Ingredients: Global Market Analysis report that increasing
consumption of personal care products as a result of
population growth, as well as increasing awareness of health
and beauty, drove the overall global market for personal care
ingredients by 3% in 2018.
The “natural” trend continues to be among the most
important in the personal care industry, said Kline. In the
U.S. in 2018, the natural personal care market recorded
the strongest growth in the last five years, according to
Kline’s Natural Personal Care: U.S. Market Analysis &
Opportunities report. Consequently, organic or naturalperceived
ingredients, such as benzoates and benzoic
acid, natural gums, cellulosics, emollient esters, natural
oils and alkyl polyglucosides, are increasingly gaining
importance.
With the release of various exotic oils and butters as a
way of replacing mineral oil and silicone in some cases,
emollients are showing strong growth. Moreover, natural
oils are increasing in importance because ingredients
derived from what consumers eat are appealing to them.
Properties of certain emollients, such as skin smoothing
or a non-greasy feel, will also continue to drive consumption,
said Kline & Co. The search for simpler formulations with as
few ingredients as possible to maintain product effectiveness
may be linked to a more conscious consumption from the
consumer’s perspective, Kline said.
Body sprays & Deos
The launch and expansion of natural deodorants has been
noticeable, observed Euromonitor International. New from
Ireland is Indeora, a deodorant with
an Oceanic Magnesium formula
that naturally neutralizes body odor
for up to 24 hours. The product is
fragranced with natural coconut
and vanilla oils and doesn’t stain
clothing. It dries clear on skin and
won’t clog pores. With 400 sprays in
every bottle, each containers lasts up
to three months, said the
company.
Unilever has expanded
its deodorant and antiperspirant
lineup to include formats designed for
easy, on-the-go use. The mini, 1-oz. sizes of Dry
Spray Antiperspirant Deodorants by Dove, Dove
Men+Care, Degree Women and Degree Men are a
suitable size for travel, carry-on bags and gym bags.
The products use a Lindal CA39 powder valve and
ST340 actuator; the can is from Exal.
Body sprays and body mists benefited from
stronger demand in 2018, said Euromonitor,
driven by a growing consumer preference for
lighter scented sprays,
on-the-go portability and
the ability to personalize
and layer scents. With six
scents for layering, Indian
Cricket star Virat Kohli,
in cooperation
with Scentials
Beautycare &
Wellness, has
launched ONE
8 by Virat Kohli
Perfume Body
Spray for Men. Fragrances include Fresh, Pure,
Aqua, Active, Intense and Willow. The 200mL
cans are from Bharat Containers.
Axe Black Body Spray for Men hails from the
new Axe Black men’s grooming range from Unilever.
The refined and subtle fragrance combines
notes of bergamot, rosemary and cedarwood. The
package sports a new spray cap from Coster, codenamed
“Dark Matter.”
November 2018 SPRAY 15
Ava Caridad, Editorial Director
November 2019 SPRAY 15