that states that are in moderate levels of non-attainment will probably adopt California Air Resources Board (CARB) standards. Alex Epstein, author of “The Moral Case for Fossil Fuels” observed that there is room for improvement of the perception of the aerosol industry. He argued that if the standard is human flourishing, the aerosol industry is moral; if the goal is nonimpact, maybe not. One needs to look at costs vs. benefits. Energy powers every industry. All life improvements are because of fossil fuels. Nature gives us a dangerous climate that we make safe by providing man-made improvements, i.e. heat, shelter, etc. His point to the meeting attendees was that the industry needs to reframe the debate around human flourishing; messaging needs to influence stakeholders and motivate the team. Kurt Karperos of CARB announced it will have a new logo soon. He explained CARB has jurisdiction over things that move, i.e. cars and trucks, as well as consumer products but allowed that CARB realizes products have to be efficacious. Any new science will require adapting to changing requirements both by industry and regulators. He predicted that most future VOC reductions will come from cars, trucks, airplanes, tractors, etc. and that CARB wants to look at the economic impact of regulations. Also, 2016 will be a pivotal year with a new mobile source strategy. The Clean Air Act sets national ambient air quality standards and State Implementation Plans (SIPs) are required for regions not meeting the standard. There is currently LVP-VOC research being conducted at UC Riverside that is evaluating, among other things, atmospheric availability of VOC’s, as in, are they going down the drain? It is also studying the impact of consumer products on ozone formation and secondary aerosol formation. The new ozone standard of 70 ppb will be fully implemented by 2037. “The focus needs to be on mitigating growth in emissions,” Karperos stated. “We need to focus on NOx.” He also said that CARB wants to hold the line so total emissions don’t grow as industry sells more products. Jason White of Spectrum Brands presented Aerosols & the Voice of Customers-Consumers & Retailers. White likes to substitute the word partner for supplier. The Recession has taught the company that people will do without, but they won’t live with bugs. Research has shown them that speed of kill is more important than residual and that consumers are paying more attention to claims on the label. The industry is now down to three active ingredients for pesticides and retailers want innovation. Besides speed to kill vs. residual, efficacy is the number one metric among customers. Another example of the supply chain partnership is the growing offering of naturals which is a growing retail segment. On the Zika front, capacity constraints were a problem. Speed to market is key and the Zika virus is a good example of the need to get new products on the shelf quickly. White said contract fillers really stepped up to meet demand. He also indicated that Pet & Stain Odor aerosols in a foaming product will be the next new ventures. Lorne Lucree, Luxury Brand Products, presented Innovating for the Modern Luxury Personal Care Consumer. Lucree said there have recently been more aerosols launched in the luxury space. This premium segment of the beauty market grew 6% in 2015 and the strategy among luxury marketers is to upgrade consumers to select from this product segment. There exist opportunities for innovation because the trend is to develop products with tailored solutions. Customization is another area of opportunity in that new aerosol products can be developed in new formats, textures and functions. Foaming products are a good option for innovative offerings. Lucree cited several niche brands that offer innovative aerosols in their product lines. Spray November 2016 Spray 21
Spray November 2016
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