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Spray November 2016

Air Wick Life Scents Room Mists create a multi-layered environment of three distinct scent notes that are easily experienced on their own; however, these notes also work 18 Spray November 2016 together to provide one harmonious, multidimensional fragrance experience that is unique and personal, said Air Wick. New scents include Sunny Morning Linen (white linen and apple blossoms), Paradise Retreat (coconut, sweet almond blossom and cherry), Sweet Lavender Days (lavender, red currants and sweet spun sugar) Fresh Sparkling Waterfall (wild berries and blue sage), Seaside Escape (morning sea air, vanilla milkshake and boardwalk) and First Day of Spring (cut grass, apples and spring flowers). The sprays come in cans from Moravia Cans with a customdesigned Precision dispensing solution. The new package was awarded the IF World Design Guide 2016 gold award at the recent 2016 IF Design Awards conference held in Hamburg, Germany.  Available in Europe, Air Wick Pure neutralizes odors with no water fall-down to diffuse a fresh fragrance into the home. The new formula, with no added water, comes in Cherry Blossom, Soft Cotton, Spring Delight, Purple Lavender, White Vanilla, Mediterranean Sun and Mulled Wine. The spray acts in seconds and sports the Aerohead actuator from WestRock. Home Sense Air Renew in Island Nectar or Fresh Linen from supermarket chain Kroger helps eliminate common household odors such as tobacco smoke, cooking and stale or damp air. The cans sport the WestRock Ergosol trigger aerosol sprayer. Citrusy and spicy Febreze Air Effects aerosol spray in Big Sur scent (sandalwood, jasmine and cherry) is for use in the kitchen, bathroom, living room, storage shed or anywhere odors linger in the air or when an instant burst of freshness is needed. The package uses a Summit valve and Mistral actuator from WestRock. Fabric Refresher in Big Sur scent is for use on hard-to-wash fabrics throughout the home such as carpets, furniture, upholstery, bedding, toys and gym bags. It can be used as a topper to a regular cleaning routine or “visitorpanic induced cleaning routine.” It utilizes the Prefresh pump from WestRock. Trapp Fragrances from Trapp & Co. introduced a line of highly concentrated, fragranced air care mists to the home care market. Just a couple of sprays will envelope a room with a choice of scents, such as Fine Linen, Amber & Bergamot, Guava Mango and Lemongrass Verbena. The 2.5 fl. oz. packages are topped with the EuroMist HV spray pump with metal shell and overcap from Aptar. No end to Green products in future Organic Monitor predicts the European market for Green household care products to continue to show healthy growth. Rising consumer awareness of Green cleaning products and expanding distribution are expected to drive market growth. A major challenge, however, is Greenwashing, with a growing number of conventional brands making Green marketing claims. Market winners are expected to be brands that can successfully differentiate their products in a competitive marketplace. Spray


Spray November 2016
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