The Warmth of the Sun / May 2017 Spray 45 Continued from page 18 It is made with 100% vegetarian ingredients and never undergoes animal testing. The clear, atomized formula requires minimal rub-in, blending in smoothly for a silky, soft, yet never-greasy finish. The formula is water resistant for up to 80 minutes, biodegradable and gluten free. 21st Century Sun Care As consumers actively seek out effective and reliable sun care products, three trends have emerged that market research company Technavio predicts will help grow the market through 2020: product innovations through technological advancement, demand for private label brands and use of nanotechnology in product development. Product Innovations through Technological Advancement Companies are adding additional benefits to sun care products such as anti-aging, hypoallergenic and intense repair properties. Products for specific target groups are being launched that include consumers living in humid, climate conditions, children and athletes. Demand for Private Label Brands The number of private labels is increasing in the sun care products market, resulting in an increase of competition for global vendors. Private labels are often preferred over branded ones in many Western countries. Consumers are able to purchase private label products at a reasonable cost, which helps fuel market growth. One example that illustrates both additional benefits and demand for private label brands is Equate Natural Bug Defense Sunscreen Continuous Spray from Wal-Mart, an insect repellant and sunscreen in one convenient, portable package. The allweather spray sunscreen blends with a tough, DEET-free insect repellent to safely and effectively repel mosquitoes for hours. The product has a pleasant fragrance, is water resistant for 80 minutes and comes in SPF 30 and SPF 50. The package, featuring bag-on-valve technology and the Moritz Twist to Lock accessory from Aptar, sprays at any angle. Use of Nanotechnology in Product Development The process of manipulating materials at a molecular or atomic scale is referred to as nanotechnology. The nanoparticles that are created in this process strive to provide more protection from the sun, its UV rays and to give the products a smoother texture when applied on the skin. Spray info@condensa.cl • www.condensa.com • +56 225 195 759 • 2879 Marathon Av. - Santiago - Chile - 7810772
Spray May 2017
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