From left: Damiano Marsilli, Ingo Holste and Thierry Bonneville
PERSPECTIVES: The Future of Aerosols to 2025
March 2020 SPRAY 41
of Coster Group
James Smith of Summit Packaging Systems
From left: Pablo Sabater and Anthony Plasse
of Proersa Aerosoles
From left: Jim McBride and Kim McBride of MBC
Mark Spiniella of Johnson & Johnson
moderated this ADF panel that
included Franck Flecheux (LEREM), who
discussed "Certification Steps & Perspectives
for the Future of Aerosols", which
includes testing labs for metal packaging.
Gary Hawthorne (Power Can Partnership,
s.r.l.) discussed "Biomass Can Technology".
Biomass is completely Green and
carbon-neutral. Agricultural, crop-based
and waste products can be utilized for all
plastic processes over the next few years,
including injection molding of cans. They
are compostable and may be eaten within
a few weeks by soil microbes underground.
Jonathan Gawtrey (L’Oréal) discussed
“What’s Next in Terms of Product Innovation?”
He focused on the use of
alternative propellants, novel formulations
that have fewer volatile organic compound
(VOC) emissions (i.e. low VOC formulations),
as well as plastic aerosols and their
adapted formulations.
Future designs of aerosol products
will be driven by regulatory concerns
and consumers who demand Greener
chemistry in formulations and sustainable
packaging. Challenges include how the
aerosol industry will adapt to imposed VOC
reductions and how to extend the use of
Maximum Incremental Reactivity (MIR)
limits for certain personal care products.
Reactivity-based limits could provide more
formulation flexibility while reducing the
ozone formed from these products.
Solutions include more aqueous-based
formulations; increased use of 152a; new
propellants; compressed technologies;
use of Greener chemistry and renewable
ingredients; plastic aerosol technologies
and the further creation of waterless hair
care routines.
Lana Glazman (Aptar Beauty + Home)
discussed “From Benefit Analysis to
Innovation Opportunities in Aerosols,”
focusing on the headwinds the aerosol
market has been facing. Through multi-category
consumer research, Aptar identified
white spaces for disruptive innovation.
Adrian McCretton (kdc/one Swallowfield)
discussed “Consumer Challenges
Ahead,” exploring some of the issues
that will shape the development of new
products from the consumer and industry
perspectives and thoughts on how to
overcome challenges. Products we will be
using in 2025 are in development now,
he said. The metal vs. plastic debate will
continue and the challenge is to communicate
industry’s life cycle analysis to the
consumer.
There are no VOC regulations in Europe
and they are not wanted, as they will affect
European aerosol products disastrously.
Therefore, European aerosol producers
must take action now to reduce emission
profiles by 2030 because “we are an easy
target,” said McCretton.
Regarding plastics, McCretton stated
that any material will only be permitted
with responsible use. There can be smaller
actuators (reduce), recoverable materials
(recycle) and refillable aerosols (reuse),
which address the priorities of the Circular
Economy.
Consumers and the media will demand
more transparency and more information.
Additionally, because of Brexit, the UK will
have to ascertain where it stands concerning
its aerosol regulations vs. those of
Europe and the U.S.
From left: John Lynch and Scott Gilroy of Summit Packaging Systems