Commentary Foaming at the mouth At the recent Consumer Specialty Products Association Mid-Year Meeting in Washington DC, I was approached by a reader who wanted to tell me that she had tried the new Coppertone Clearly Sheer Whipped Sunscreen featured in SPRAY’s May issue. It was soft, smooth and felt nice on the skin, she said. She was extremely enthusiastic about the foaminess of the sunscreen, and we pondered why no one had thought of it before, especially considering the popularity of foaming aerosol products. Let’s face it, foam is an important aspect to beer, hair styling mousse, shaving lather, over-the-counter health applications and spray whipped cream. Foam is also currently an extremely popular component in mattresses and pillows. There is a website—www. WeLoveFoam.com—where one can order a foam machine and foam pit for some clean fun in “nightclubs, birthday parties, raves, dances, beach parties, 5k runs, college sorority and fraternity events, fundraisers, all special occasions.” They have foam pits that can hold up to 800 people! Who knew? They offer “setup and teardown” for your foamladen Consumer fascination with foam is only growing. In the past few years, SPRAY has seen the successful relaunch of several different lines of children’s bath foam. These cleansers masquerading as toys had been popular in the 1970s, became dormant in the 1990s and are now back and better than ever, with advances in technology making it easier to produce more varied packaging that features many more “bath-time characters.” In the consumables market, flavored coffee-creamer marketer International Delight just launched One Touch Latte, “a frothing coffee creamer that turns a plain cup of coffee into a sweet and creamy foam-topped latte” (see page12). Yum. We consumers love our foam, but did you ever stop to wonder what it takes to create a foaming product? Why some foams stand firm and some break up immediately? Is it difficult or expensive to make foam? Will new types of foam likely be invented? If these questions intrigue you, be sure to check out Emulsion & Foam Stability in Aerosol Products by Technical Editor Montfort Johnsen on page 34. The aerosol package lends itself perfectly to foam products; discover how much in this issue. 6 Spray June 2017 Spray Technology & Marketing Cynthia Hundley Publisher chundley@spraytm.com Ava Caridad Editorial Director acaridad@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Donald Farrell Production production@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Volume 27, No. 6 June, 2017 Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No.1055-2340) is published monthly by Industry Publications, Inc. Correspondence for editorial, advertising and circulation to: 140 Littleton Road, Suite 320, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: spraytm.com, twitter.com/SprayTechnology Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 140 Littleton Road, Suite 320, Parsippany, NJ 07054 Subscription rates: U.S. 1-year $60.00; Canada & Mexico 1-year $70.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be in terpreted as, a replacement for professional, legal advice. conventions, promotions, corporate events, graduations and event, but curiously, not “clean up.” Editorial Director
Spray June 2017
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