SPRAYTechnology & Marketing Commentary Ava Caridad, Editorial Director New logo, better choice… At a Consumer Specialty Products Association (CSPA) meeting several years ago, I was given a tote bag promoting the U.S. Environmental Protection Agency’s (EPA) “Design for the Environment” or “DfE” program. The logo had a somewhat scholastic font and a cartoon of planet Earth. I thanked the EPA representative I was sitting optional label for industrial and institutional use, as well as a variation for fragrancefree products. One thing that intrigued me about how the rebooted Safer Choice program differs from the plethora of other “Green” product labeling programs was the word “choice.” This is a word that shows consumers that a manufacturer made an actual choice to use safer chemicals in their products. There is no “they-made-me-do-it” connotation there, rather a well thought out decision to use the best ingredients possible. Interestingly, the EPA Safer Choice presentation noted that there is not much of a cost difference to using safer ingredients, even though studies revealed that many consumers are willing to pay more for safer cleaning products and a majority of consumers find the new label a compelling reason to try a product. What has this to do with aerosols? There is work afoot to include more propellants in the Safer Choice Program beyond the currently allowed propellants. More of this (and other CSPA Mid-Year Meeting highlights) in upcoming issues of SPRAY. Ironically, I still have that DfE tote bag, and use it to carry paperwork to and fro my local historical society board meetings; I don’t mean to imply it’s a relic, just that it’s a very sturdy bag. 6 Spray June 2016 Cynthia Hundley Publisher chundley@spraytm.com Ava Caridad Editorial Director acaridad@spraytm.com Christen Harm Assistant Editor charm@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Donald Farrell Production production@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 26, No. 6 June, 2016 Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No.1055-2340) is published monthly by Industry Publications, Inc. Correspondence for editorial, advertising and circulation to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: spraytm.com, twitter.com/SprayTechnology Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. next to and complimented her on its fun, retro, 1970s look. She flinched slightly and said, “That’s not supposed to be retro, that’s the actual design.” She went on to explain that DfE was pursuing a new look and that a committee was being formed to explore designs. I secretly hoped I’d get a new tote bag when that happened… In 2015, that new logo did happen, along with completely new branding of DfE, which is now called the EPA Safer Choice Program. At the recent CSPA Mid-Year Meeting in Washington DC, a “family” of labels was introduced during the Aerosol Products Division program, including an Editorial Director
Spray June 2016
To see the actual publication please follow the link above