Spray Patterns AVA CARIDAD Editorial Director Fears surrounding the mosquito-borne Zika Virus have impacted tourism in Latin America, however the impact has so far been low in Brazil, according to Euromonitor International. Flight cancellations surrounding the virus have not reached concerning levels, according to the Brazilian Tourism Institute. In Mexico, the virus has no reported cases in Quintana Roo, the most popular state for inbound tourism, and the region has not been impacted to a significant level so far. Pictured: Exposis is one of Brazil’s most popular personal insect repellents. Ball Corp. and Henkel were recently recognized at the 2016 Euro CanTech Awards in Berlin, Germany for best can in the aerosol category. Award-winning cans were selected based on the values of innovation, design and excellence; Ball’s winning can featured the Matte & Gloss printing innovation in a design for Henkel Schwarzkopf’s got2b Mann-O-Mann aerosol hairspray. The extruded aluminum can’s graphics are both simplistic and elegant, with distinct contrast between the reflective gloss and soft, subdued matte finishes, according to Ball. L’Oréal has partnered with Hello Tomorrow Challenge 2016, an international, non-profit initiative devoted to promoting early-stage scientific startups that are helping solve the world’s major industrial and societal challenges. Now in its third edition, the initiative has grown into an entrepreneurship ecosystem that empowers scientists to transform innovations into world-changing products. Promoting high-potential innovations, developed by start-ups from around the world and showing that beauty challenges are technological ones, are important objectives for L’Oréal. Moreover, startup flexibility has the capacity to reduce product development times. Under this partnership, L’Oréal will work with Hello Tomorrow to assess the latest trends and define the Beauty & Wellbeing category scope in the 2016 international competition. This all-encompassing approach includes more than a dozen emerging scientific and technological fields and allows new solutions beyond conventional approaches to invent new products that can dramatically change the world of beauty and wellbeing. For when your friends are too embarrassed to say anything, Germany-based skin care brand Nivea has collaborated with Vietnamese advertising agency Happiness FCB to create NOSE, an app that operates as an “electronic nose” that sniffs armpits to detect body odor. The user activates the app and places the smartphone near the armpit area. The smartphone nose then “sniffs” the odor and evaluates it based on a pre-programmed algorithm storing scents of 4,000 men. There is a special phone casing that acts as a sensor and evaluates the armpit odor by breaking down the chemical compounds in the air. NOSE was launched in Belgium and will expand in other countries within the next few months, available in Apple and Google Play. 46 Spray June 2016 A Zika Action Plan Summit was hosted in April by the Centers for Disease Control (CDC) in Atlanta, GA. Officials from the CDC and CDC Foundation acknowledged several private sector organizations for donating and providing logistical aid to the Zika Virus relief effort. At a town hall session on solutions through public-private sector collaborations, Tom Frieden, MD, MPH, Director, CDC, acknowledged several organizations, including the Consumer Specialty Products Association (CSPA), for its help in facilitating donations from consumer products companies for “Zika Prevention Kits,” that are being distributed to pregnant women in the U.S. territories of Puerto Rico, the U.S. Virgin Islands and American Samoa. Consumer companies that donated to the effort and were also recognized included 3M, Church & Dwight, CRC Industries, RB, SC Johnson, Summit Chemical Co. and United Industries Corp. (Spectrum Brands). The goal of the Zika Action Plan Summit was to accelerate the U.S.’ preparedness and ability to respond to the Zika Virus outbreak, which the CDC has designated a “public health emergency.” Representatives attended from the White House and state and local governments. From left to right: Judith Monroe, MD, FAAFP, President & CEO, CDC Foundation; Phil Klein, Executive VP, Legislative & Public Affairs, CSPA; and Tom Frieden, MD, MPH, Director, CDC.
Spray June 2016
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