a line of 4.9oz. dry shampoos that stave off hair grease
for days and feature a waterless formula. They include:
White Grapefruit & Mosa Mint (with notes of fresh
squeezed citrus, clean mint and velvety peach), Blue
Ginger Refresh (with notes of ginger, floral bouquets and
clean musk), Arabica Coffee Fruit Volume
(with notes of crushed berries, caramel latte
and patchouli), Cucumber & Green Tea
(with notes of green leaves, water lily and
clean amber), and White Strawberry &
Sweet Mint (with notes of white strawberry,
jasmine and mint). The products are made
at a Zero Manufacturing Waste to Landfill
Site.
Making the grays disappear
Sheltering-in-place does not mean letting
roots show. Polls by market research firm Opinium
found that 34% of U.S. consumers who typically go
to the salon for hair coloring had already, or were
planning to, did it themselves at home during the
lockdown of 2020.
To make it easier to hide grays, R+Co launched the Bright
Shadows Root Touch Up line of hair color sprays to give touch
ups and re-growth coverage of gray hair in between color appointments.
The 1.7-oz. aerosol sprays contain pearl extract to regenerate,
moisturize and enhance the shine of hair; biotin to thicken
hair and stimulate hair growth; treated pigments and mica to give
multidimensional color and tapioca starch to absorb natural oils.
Shades include Red, Medium
Brown, Light Brown, Light Blonde,
Dark Brown, Black and Dark Blonde.
Always stylin’
Due to fewer interactions with others
during the pandemic, hair styling products
have been taking a back seat to
other hair care products in 2020. Kline
said that as consumers have become
choosier about their spending, hair
styling products have been put in the
“can wait” category and are expected to
suffer a dip in sales.
Regardless, Summer is
here and Göt2b debuted 10 new products in January
2020, including the Beach Trippin’ line. Beach Trippin’
Texturizing Finishing Spray gives hair touchable
and flexible texture, seals in styles and gives a “back
from the beach” wind-swept look. The spray is available
in 9-oz. and 2-oz. sizes. The 6.8-oz. Beach Trippin’ Salt
Spray creates textured, wind-blown, and relaxed waves
anytime, anywhere. The sprays are formulated without
parabens or sulfates.
To define locks and control frizz, göt2b debuted the
8-oz. Be Twisted Air Dry Curl Foam, with a formula
that provides flexible hold without stickiness to finish
styles without the need for hot tools. Formulated without
parabens or sulfates, this foam also adds bounce to
July 2020 Spray 17