st15

Spray July 2016

There was considerable growth in the U.S. hair care market, with an increase of 3.6% in 2015 and $3.1 billion growth, including increasing trends in scalp care, hair care products for men and bond multipliers, which repair hair bonds, according to market research firm Kline & Co. Hair sprays reported almost $712 million in sales and more than 180 million units sold in the U.S. in 2015, according to IRI Worldwide. Hair styling mousse and gel products accounted for more than $1.1 billion and more than 225 million units sold in the U.S. Additionally, The Consumer Specialty Product Association (CSPA) reported that there were 313,471,254 aerosol hair sprays filled in 2015 (197,543,638 in aluminum cans and 115,927,616 in steel). There were 58,118,252 mousse containers filled last year (57,982,345 in aluminum and 135,907 in steel). Salon hair care increased almost 6% to $3.1 billion in 2015. The salon hair care market was boosted by the introduction of bond multipliers, showing the highest annual growth in over five years, according to Kline & Co. A crossover in markets, hair care has been borrowing from skincare, with the anti-aging hair care trend increasing steadily. New product launches in anti-aging hair care rose from 1.3% in 2012 to 2% in 2015. The market is now targeting a wider variety of ages by marketing products to appeal to maintaining youthful hair. Personal Care companies are altering their approach to use “youth” in product descriptions in over 37% of anti-aging shampoo, conditioner and styling products in 2015, compared to 14% in 2010, said Mintel. Quick, easy and convenient... Quick, convenient options are a big trend with consumers’ ever-growing hectic, fast-paced lifestyles. In hair care, consumers seek products that handle the health and condition of their hair with little to no effort. Consumers fear the damage that washing hair daily could cause, are more aware of conserving water and are looking for alternative styling products. Globally, 16% of launches in 2015 claimed efficiency of time and speed and the use of dry shampoo has increased from 2% in 2010 to 4% in 2015, according to Mintel. For ease-of-use, Amika launched Perk Up Dry Shampoo, which works to absorb excess oils. The dry shampoo is formulated for a quick no-wash cleanse or extra boost of volume. With Amika’s signature ingredient, sea buckthorn berry, the dry shampoo leaves hair soft, refreshed and helps add amplification. With a high content of Vitamin C as well as omegas 3,6, 7 and 9, sea buckthorn berry infuses hair with nourishing vitamins, minerals and fatty acids. The dry shampoo is free of parabens, sulfates, phthalates, sodium chloride, talc, aluminum starch and artificial colors. Perk Up uses a CA39 Powder Valve and ST836 Actuator from Lindal. R+Co introduced Death Valley Dry Shampoo, a must-have for easy, big, messy hair. Death Valley moisturizes and improves hair’s elasticity while removing and absorbing excess oil. It is rich in Vitamin E and antioxidants, to help strengthen and nourish hair, restoring luster and shine. The pro-Vitamin B5 thickens and builds volume in the hair. Death Valley is also available in a convenient travel-sized spray for volume on-the-go. This product is formulated without parabens, sulfates, mineral oil, petrolatum and is vegetarian, cruelty-free and gluten-free. Rahua launched its 100% natural Voluminous Dry Shampoo that adds volume and cleans and styles hair without any water. The gluten-free, vegan formula is made with organic ingredients and natural dry shampoo technology. Plant and mineral based ingredients work together to absorb oil, sweat and dirt that accumulate throughout the day. Hair is left voluminous and refreshed, with a light, clean scent. It comes in a recyclable, eco-squeeze dispenser. Rusk introduced Heat Shift, a re-styling cream that changes up style without the need to use shampoo or re-apply any product. This heat shift reduces blow-dry and style time by 50%. Airless packaging is from Rieke Packaging Systems. AG Hair now offers Dry Wax, a matte finishing mist. Dry Wax works on every hair type, instantly taming frizz and locking in style while adding volume and a matte, textured finish. Not your mother’s mousse… With over 58 million mousse containers filled in 2015, you may be asking what can a mousse really do for my hair and why is everyone using it? Without altering hair, mousse helps to add hold and definition, can be applied to hair of all types—from July 2016 Spray 15


Spray July 2016
To see the actual publication please follow the link above