Building value through relevance and differentiation
Wednesday, January 30
Thursday, January 31
January 2019 Spray 37
Are you ready for the next packaging renaissance?
10:00-11:00 Opening session: Retail trends outlook
Are you thinking differently about how packaging can unlock growth
in retail channels? Driven by changes in the economy and modern
consumer purchasing habits, the retail marketplace is rapidly evolving.
Emerging and growing channels, such as e-commerce, require you to
take a new approach to packaging your products. Learn about the keys
to success.
Chair: Maryline Le Theuf Editor, Cosmétiquemag
Speakers: Cyril Bourgois, Operations Director, Groupe Casino;
Sandrine Williamson, Beauty Director, Monoprix; Joël Plat, Ex Apple
Market Leader, Master Marketing Distribution & Customer Relations,
Co-Director, Université Paris-Dauphine & Professor of Innovation,
Sciences Po Paris; Anaïs Dupuy, Business Development Manager,
Kantar Worldpanel
11:15-12:15 Is tech fueling a renaissance in packaging design?
Consumers are creatures of sensation. Packaging design is all about
engaging their sense of touch and sight to influence buying habits.
As a result, the trend in packaging design is toward meeting their
demands for better designed and environmentally responsible
products. Fortunately, creativity, combined with today’s technology,
allows brands to blend new materials and processes that push the
design envelope while influencing consumer behavior
Chairs: Charles Boussiquet, Packaging/Product Design Director,
L’Oréal; Olivier De Lataulade, Head of Packaging Finishing &
Printing Expertise, L’Oréal
Speakers: Christophe Pradère, Founder, Betc Design; Gérard Wantz,
Founder, Comme Par Magie; Dr. Pascale Gauthier, Faculté De
Pharmacie De Clermont, Ferrand
Q&A and Meet The Speakers
12:45-1:45 Interactive workshop in collaboration with the
Fashion Institute of Technology
Marianne Rosner Klimchuk, Chair, Communication Design Pathways
Dept, FIT & Sandra Krasovec, Program Coordinator, Packaging
Design BFA, Communication Design Pathways Dept, FIT
The next generation of packaging superstars
2:00-3:15 The fragrance sustainability challenge:
Becoming people and planet positive
Sustainable development is a subject of public and collective
interest for any global company. It is a public utility issue and all
companies should have a role to play. In common purpose with its
consumers, the fragrance industry seeks to be at the forefront of
what is environmentally sound, socially acceptable and economically
viable, and to act as an inspiration to others to follow its lead through
partnership and dialogue.
Chair: Pascale Wednesday,Marciniak, Davoult, 31 January
Director of Research & Packaging
Innovation, Chanel
Speakers: Scott Fulbright, CEO and Co-Founder, The Living Ink Lab;
Michael Delle Selve, Senior Communications Manager, Federation
of European Manufacturers of Glass Containers (FEVE); Project
Presentation, Esepac & Esp Schools
Q&A and Meet The Speakers
3:15-4:15 How packaging players adapt to the needs
of indie brands
This panel discussion will show you how packaging players (samples,
cases, sales packs) must adapt to the new rules of the game and the
needs of indie brands. Listen to indie brands testimonials on their
packaging needs and challenges. Some exciting exchanges ahead
Chair: Éva Lagarde, Marketing & Business Development Director,
Premium Beauty News
Speakers: Xavier De Jarnac, Marketing & Digital Director, Arcade
Beauty; Jonathan Mihy, Founder, MR Cartonnage Numérique; Maud
Lelièvre, Marketing & Communication Director, Cosmogen; Wendy
Iles, Owner & Founder, Iles Formula by Wendy Iles
3:30-4:00 Packaging: the challenge of sensoriality and
emotion
How to work on the “emotional” dimension of packaging while
strengthening the creative autonomy of teams? This presentation will
address the question of the double dimension of packaging, both
“objectionable/factual” on the criteria of functionality, innovation,
aesthe, tic codes and “subjective/emotional” from which emerges
sensoriality, emotion and affect. Our two speakers will present “Sense
& Story,” a tool specially designed for this double dimension
Speakers: Marielle Belin, Founder, La Marque & La Manière; Julia
Schäfer, Founder, Insens
The user’s perspective
10:00-11:00 How to keep packaging relevant with
consumers of all generations?
Beauty, like every other industry, must evolve to meet its consumers’
changing needs. Today’s beauty consumers bridge several generations,
so it’s important to clearly understand the differences in beauty
perceptions between Baby Boomers, Millennials and Gen Z.
Chair: Glendean Reh, Van, Skincare Director, In-Trend
Speakers: Maud Cariddi, CMO, Merci Handy; Juan Campderà, GM,
Aktiva Design; Pierre Bisseuil, Research Director, Peclers
11:15-12:30 Rethinking eco-responsible plastic packaging
Plastics. They’re durable, flexible and long-lasting. They’re also
everywhere. What's not to love about these ubiquitous polymers?
Plastics are so ingrained in our everyday lives that it’s hard to imagine
life without them. More eco-friendly alternatives are out there,
however.
Chair: Hervé Bouix, Senior VP Packaging Innovation Estée Lauder
Speakers: François Danel, Sustainable Development Manager,
Emeraude, International; Cyrille Vue, CEO, Erpro Group; Damien
Flacelière, CEO, Msc Scanning; Emmanuelle Schloesing Environment
Manager, Elipso
Q&A and Meet The Speakers
1:00-2:00 Interactive workshop in collaboration with
Pratt Institute
Eugene Kim, Creative Package Design, Pratt Institute
Conference Program