Still dressed in red, Sexy Hair gets a new look
February 2020 Spray 37
Big Sexy Hair, a brand under the Sexy Hair
Concepts umbrella, is undergoing a style
evolution. Set to re-launch this month, the Big
Sexy Hair line’s iconic red cans got a facelift.
Products such as Root Pump, Root Pump Plus,
Spray & Play, Spray & Play Harder, Spray & Stay
and Dry Shampoo now have white lettering in a
lighter font as opposed to a mixture of bold white
and black lettering, as well as more prominent
featuring of the company’s logo—a red star. The
formulas have remained the same, according Sexy
Hair Concepts.
Sexy Hair Concepts became a Henkel brand
in 2014. In early 2018, Henkel combined its
professional hair care brands and employees from
across the nation at its Beauty Care Hair Professional
Headquarters. Located in Culver City, CA,
the site merged Henkel’s key brands into one
cohesive, technology-rich location, and included
Alterna Haircare, Kenra Professional, #mydentity,
PRAVANA, Schwarzkopf Professional and Sexy
Hair.
The revamping of the Big Sexy Hair line will extend
to both regular-sized and travel-sized items. Spray