Aluminum aerosol containers 222,363 86,382 72%
Steel aerosol containers 214,250 94,496 69%
As the reach of municipal recycling programs has increased, and data supporting the industry benchmark of 60% of the population having access to recycling facilities
has been identified,14 aerosol containers have been readily recognized by a host of non-governmental agencies (NGOs) and trade organizations as “recyclable.”
February 2020 SPRAY 25
REFERENCES
1Pew Research Center, n.d.
2Serfino, 2018
3The Council of Economic Advisors,
2016
4Pew Research Center, 2010.
5LaMontagne, 2015
6Livingston, 2018
7Patel, 2018
8Iskowitz, 2017
9Nermoe, 2018
10Mordor Intelligence, 2018
11Nicholas Hall OTC Insight North
America, July 2018
12Brooks, 2019
13Asthma & Allergy Foundation of
America, 2019
14RRS, 2015
AVAILABILITY OF RECYCLING
PROGRAMS FOR EACH MATERIAL
ESTIMATED POPULATION,
IN THOUSANDS, WITH
PROGRAMS AVAILABLE
ESTIMATED POPULATION,
IN THOUSANDS, WITH NO
PROGRAMS AVAILABLE
% OF TOTAL U.S.
POPULATION WITH
AVAILABLE PROGRAMS
this is not so surprising with one in 12 children having been
diagnosed with asthma13 and 11.4 million people reporting having
an asthma attack in 2017;13 a rational correlation exists. As a
result, asthma sufferers and those who care for them are serving
as unintended drivers of connections between aerosols and the
positive benefits they offer in self-care.
Bringing it together for a better
consumer experience
With an inherent confidence in their self-care abilities—fueled
by on-demand access to information, a distrust of
doctors and large pharmaceutical companies and a broad network
of trusted advisors—Millennials are bucking the trend of
traditional medicine and seeking ways to care for themselves
more holistically and in ways that better align with simplicity
and authenticity. As they age, their focus inevitably extends
from self to family as the delayed milestones of marriage and
parenthood take hold. It is in this phase of life that the desire
to maintain both strong marriages and serve as exemplary
parents results in the expanse of the portfolio of products
they interact with, while still carrying their desire for products
that have sustainable, natural, organic, and in many cases,
“drug free” claims.
These lifestyle trends—combined with an apparent movement
towards topical products as a less invasive form of
self-care; traditional aerosol packaging’s elevated status as a
recyclable and inherently valued material and an openness to
pressurized packaging’s benefits of simplicity, sustainability and
intelligent design—present unique opportunities for aerosols in
the consumer health care space. Spray