Over-the-Counter relief
Accessibility and convenience are important features of O-T-C treatments, fostering early
product is drug-free and made from simple
ingredients: water, salt and
baking soda. It works gently for
babies of all ages and comes in
an aerosol can adorned by Elmo
from Sesame Street with a baby
nasal actuator and female BOV
from Lindal.
Salivea Hydrating Mouth
Spray is a refreshing solution
that quickly diminishes dry
discomfort and other symptoms
of a dry mouth. Enhanced with
moisturizers and natural salivary
enzymes to help maintain an
ideal oral environment, Salivea
helps support the mouth’s
natural defenses. The Gentle
Mint-flavored formula moistens
and relieves dry mouth, providing
long-lasting comfort.
18 Spray February 2020
intervention to obtain optimal therapeutic results...
The Road to Wellville
Consumers in the U.S. are looking more for consumer
health products that can be integrated into a
healthy lifestyle. According to market research firm
Euromonitor International, as consumers grow
increasingly aware of the benefits of healthy eating,
exercise and self-care practices, they seek out health
products that fit this new idea of holistic health,
whether that be in the form of natural ingredients,
responsible sourcing or companies they trust to be
accountable to their consumers and with values in-line
with their own.
Consumer health care is expected to continue to
see slow but positive growth over the forecast period of
2019–2024, although that pace of growth is expected
to slow over the course of that period, according to
Euromonitor. Due to the U.S.’ aging population and
the continued disease burden of seasonal colds, influenza
and allergies, even more mature categories such
as analgesics and cough, cold and allergy (hay fever)
remedies are expected to see growth. Spray