August 2019 Spray 19
will enable new product launches to grow the aerosol market.
P&G claims that consumers like plastic containers and enjoy the
sensory experience plastic brings to aerosol products.
The Plastic Aerosol Research Group, LLC (PARG) and the
HCPA have aligned to promote growth through research, good
science and market expansion. Bottle and valve designs for a sustainable
future include:
• Design out metal, rubber and resins w/density >1
• Maximize the PET content (value) per container
• Enable recycled material content in the container
• Consider the entire system vs. a subset of components.
The 100% polymeric aerosol container is an evolutionary step,
emphasized Smith. Innovation needs to meet more than historical
functional benefits, and sustainability is a must.
The aerosol industry should continue to evolve
to expand its product portfolio and increase its
consumer appeal.
Margaret Sheppard, Lead Environmental Protection
Specialist, Significant New Alternatives
Policy (SNAP) Program, U.S. Environmental
Protection Agency (EPA)/ Stratospheric Protection
Division presented “SNAP Update.”
EPA issued a 2015 rule that changed listings
from acceptable to unacceptable for certain
hydrofluorocarbons (HFCs) in several sectors,
including aerosols The D.C. Circuit Court of
Appeals vacated the 2015 Rule “to the extent it
requires manufacturers to replace HFCs” and
remanded to the EPA. The D.C. Circuit Court
then issued an April 2019 judgment vacating
the 2016 Rule to the same extent as the 2015
Rule. EPA is developing a proposed rule to be issued this year to
respond to the court’s ruling.
The EPA issued an April 2018 Notification of Guidance on the
2015 Rule in the Federal Register. To address the vacatur, the EPA
will not apply HFC use restrictions or unacceptability listings in
the 2015 Rule for any purpose before completing a rulemaking.
This EPA guidance is being challenged in court.
John Blum, Ball Metalpack, presented “Promoting
Aerosol Products: Make More Magic &
the Mist:Understood Campaign.” Make More
Magic is a division of the Consumer Aerosol
Products Council (CAPCO), a non-profit organization
committed to supporting the aerosol
products industry, improve consumers’ perception
of aerosol products and increase purchase
intent and usage across the U.S.
Mist:Understood is the first activation under the Make More
Magic division, aimed at bringing positive aerosol messaging to the
places most meaningful to young people—their local communities
and their digital devices—through which they explore the world.
Future campaigns are planned.
Mist:Understood is focused on a sub-segment of today’s Millennials
because of their buying power and digital influence. Besides
its website, Mist:Understood uses Twitter, Facebook and Instagram
as its social media platforms.
Engagement tactics include Correcting Misconceptions by replying
to misinformed opinions about aerosols in a Did-You-Know
manner; utilizing Opportunistic Moments to keep an eye out for
positive and industry-relevant posts and conversations to re-tweet
or reply to; Capitalizing on Social Trends by creating unique
content that leverages popular topics to drive brand discovery; and
Strategically Follow People by selecting only relevant brands, artists,
partners and potential influencers to follow.
Mist:Understood has only been active for a few months, but it is
already seeing results. Its engagement rates (likes, video views, comments,
shares, etc.) have trended well, especially considering funding
has not allowed it to have a full activation The engagement rate
is highest on Instagram, followed by Twitter and then Facebook.
Since its launch, Mist:Understood has reached roughly 3.6
million people, which is only 17% of its potential audience of 20
million people who are interested in aerosol products and active
on social media. There is still a big opportunity to reach a larger
audience and to continue to educate them. Mist:Understood will
continue to build awareness and education for its mission with
funding donated by the aerosol industry.
Herb Estreicher, Partner, Keller & Heckman LLP, presented
“REACH & CLP for Aerosol Products.”
REACH stands for Registration,
Evaluation, Authorization & Chemicals,
as well as Restrictions. REACH is administered
by the European Chemicals
Agency (ECHA), which also administers
the Classification, Packaging & Labeling
(CLP) Regulation. REACH also governs
requirements for Safety Data Sheets
(SDS).
To date, 22,124 substances have been registered with REACH;
these include cosmetic ingredients and pesticide inerts. For substances
registered at 10 metric tonnes or more per year by a single
legal entity, a Chemical Safety Report (CSR) is needed. If the substance
is hazardous, the CSR must include an exposure assessment
(EA) and a risk assessment (RA).
Michael Edward Kenney, a senior at East Ridge High School in Woodbury,
MN, was named the 2019 Murray Glauberman Scholarship Award recipient
by the HCPA in recognition of his outstanding academic and extracurricular
achievements. He is the 31st student to receive this award.
Kenney plans to attend Saint Louis University in St. Louis, MO this fall.
A competitive student in the classroom and in a number of sports, Kenney
scored a perfect 36 on his standard American College Testing (ACT) and
is the captain of two of his school’s sports teams. He has earned the rank of
Eagle Scout in the Boy Scouts, has a passion for singing and volunteers in
his church regularly.
Pictured L to R: HCPA Chairperson Pamela Lam, Michael Kenney and
HCPA President & CEO Steve Caldeira.
Smith
Sheppard
Blum
Estreicher