P&G debuts Microban 24, a line
of antibacterial cleaning products
Touting the benefit of keeping surfaces protected
for 24 hours, Procter & Gamble has
launched the Microban 24 line of antibacterial
home sanitizing products. P&G said Microban
24 kills 99.9% of bacteria on contact and works
throughout the day by forming a protective shield,
even after the surface is touched or contacted
multiple times.
Eighty-four percent of U.S. consumers believe
that their current household antibacterial products
provide some level of lasting antibacterial protection
beyond the moment of application, according
to a recent The Harris Poll survey. However, most
disinfectants allow bacteria to be reintroduced to
surfaces after being touched, P&G said.
“People deserve an antibacterial product that
works as hard as they do to shield their home from
the spread of bacteria,” said Martin Hettich, VP
North America Home Care, P&G. “We want to
push beyond the status quo and offer families a new sanitizing
product that keeps working around-the-clock. Now, they can rest
easier knowing our breakthrough technology is hard at work, even
when they’re not cleaning.”
Microban 24’s technology is effective after application and
air drying. Microban 24 is available as a Sanitizing Spray, Multi-
Purpose Cleaner and Bathroom Cleaner in both Fresh Scent and
Citrus Scents. It is sold at major retailers and online. Spray
April 2020 SPRAY 23