share in the quarter also reached an all-time high, supported by innovation across its face and lip products. The new Burt’s Bees Skin Nourishment collection is a regimen packed with skin-nourishing vitamins, amino acids, antioxidants and minerals to help transform dull skin into a radiant, healthylooking complexion. Each formula is infused with nutrient-rich Royal Jelly. Produced by honeybees to feed their queen, Royal Jelly contains macronutrients, essential amino acids, antioxidants, minerals and vitamins B1, B2 and is the reason the queen lives 40 times longer than worker bees, according to Burt’s Bees. The Skin Nourishment line is 99% natural, dermatologist tested and formulated for normal-to-combination skin. The Skin Nourishment Gentle Foaming Cleanser helps remove all traces of dirt, oil and makeup without over-drying skin. The formula is non-comedogenic, non-irritating, and leaves skin feeling healthy, smooth and soft. The pump dispenser is from Rieke Packaging Systems. Skin Nourishment SPF15 Day Lotion provides natural broad-spectrum UVA/UVB protection against the sun’s harmful rays, while improving skin’s balance, health and moisture barrier. The lightweight, non-oily and non-comedogenic lotion both instantly hydrates and moisturizes all-day. Scents & Sensibility According to marketing firm NPD, 10% fewer U.S. women aged 18-24 and 5% fewer women ages 25-34 reported shopping for fragrance in all of 2016. Unilever U.S. announces new fragrance transparency initiative for personal care brands Unilever U.S. announced a new transparency initiative to provide consumers with access to additional fragrance ingredient information for its personal care products. The initiative goes beyond labeling requirements to provide in-depth product and ingredient information and includes: • Fragrance Ingredient Disclosure through SmartLabel. This year, Unilever will begin to voluntarily expand its current product ingredient lists available through SmartLabel to include the fragrance ingredients in a product’s formulation above 0.01% (100 parts per million). Unilever aims to complete the updates by the end of 2018. • What’s in our Products section on UnileverUSA.com. Unilever is launching a new webpage that provides additional product information, including its approach to developing safe products, explanations of ingredient types, answers to common questions and access to SmartLabel. All of Unilever’s U.S. food and mass market personal care products—totaling 1,800 products—currently participate in SmartLabel, a U.S. industry initiative that provides consumers with an easy and fast way to get more information about their favorite products—beyond what can be provided on the pack. “Transparency is fundamental to running a sustainable business,” said Kees Kruythoff, President, Unilever North America. “Through SmartLabel and What’s in our Products, we are meeting the needs of our consumers who are increasingly mobile, online and actively searching for products that are made responsibly and sustainably.” In addition, several of Unilever’s U.S. personal care products are voluntarily labeled to meet the EU’s current fragrance allergen labeling regulation. Unilever will expand this to its full U.S. personal care portfolio. 16 Spray April 2017 Performance in the fragrances market has been lackluster due to the saturated nature of the category, indicated Mintel, as well as increased competition from scented personal care items and apathy among shoppers. Interest in natural claims can present opportunities for brands to better reach consumers, while custom or boutique fragrances may encourage increased consumer spending. Adults might also be drawn to retailers with improved shopping experiences, including those that use technology to improve the experience of testing new scents. According to Euromonitor International, the ongoing economic recovery has enabled consumers to increase their spending on fragrances, although, in the U.S., wearing fragrance is considered to be optional. In addition, many scents have become commoditized and oversaturated, particularly mass fragrances. This has arguably contributed to consumer confusion and apathy, making it very difficult for a brand to stand out, said Euromonitor. Nevertheless, premium niche luxury fragrance brands will continue to capture consumer attention and drive growth. According to online fine fragrance retailer ScentBird, fragrance trends for 2017 indicate that men want a classic fresh scent and women want to feel sexy and sophisticated. One such luxury launch is from British brand Penhaligon’s, who unveiled its new Portrait Collection of 75mL eau de parfum dedicated to curious representatives of the British aristocracy. Much Ado about the Duke has a peppery rose, gin and leathery wood scent. The Tragedy of Lord George smells of brandy, shaving soap and tonka bean. The Revenge of Lady Blanche features a hyacinth, powdery orris and narcissus flower scent, while The Coveted Duchess Rose is comprised of rose, mandarin and musky wood. TNT Global Manufacturing designed and manufactured the caps made of zamak and the collars made of aluminum and brass for the animal head stoppers adorning the spray bottles. The fashion house of Marc Jacobs, in collaboration with Coty, launched a new limited edition of their Daisy perfume lines: the original Daisy from 2007, the refreshing Daisy Eau So Fresh from 2011 and the ethereal one Daisy Dream from 2014. The new flankers come in graduated bright pink bottles as Daisy Kiss, Daisy Eau So Fresh Kiss and Daisy Dream Kiss. Daisy Dream Kiss 50mL eau de toilette (EDT) is a combination of fruit notes and sun-drenched florals: black currant, pink grapefruit, juicy pineapple, white freesia, jasmine petals, tart raspberry, cedarwood, skin musk and ambrox. Daisy Kiss is a 50mL EDT
SprayApril 2017
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